Twitter and Yammer - Organisational Examples

Hi again everyone!

So first of all, looking at Twitter and Yammer, two of the tools that I am using as part of this course. I have found from my short experience so far that Twitter is more of a social tool where users tend to communicate about social topics more often than anything else and mostly in an informal way. On the other hand, it seems that Yammer has been used more for discussing work for university or problems that the users are having with different systems, etc. for university. I have been part of a private communication via Yammer concerning access to a particular system for another subject. I will continue to report on my Twitter and Yammer experiences as I progress.

I had a look through different websites to find examples of organisations that use Twitter or Yammer in order to assist their clientele.

One example that I found was H&R Block who use their Twitter account to hold Question and Answer sessions for their clients who can ask questions if they are having issues with their tax returns.

Another example that I found was the State Library of Victoria, who use their Twitter account to let their clients know about events that are coming up.

From these examples you can see that there are many different ways in which organisations can use Twitter to help their clients. As a result I feel that the relationship between organisations and their customers is a closer one as they can communicate with each other more effectively. I think that this increases the amount of customer loyalty that clients feel towards these organisations as well.

I have included the links to these two Twitter accounts in the ‘Interesting Links’ on the right side.

Lisette